INTRODUCING AURA
AURA is a physical interaction layer for digital services
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AURA Devices are low-power, customisable products that can detect physical interaction between people and spaces, places and other people.
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AURA Cloud processes real-time interaction data (location, proximity, event engagement) to personalise and enhance experiences for users and operators.
Conferences & Trade Shows – Smart Networking & Engagement
Aura T1 Smart Tags enable real-time attendee interactions by detecting proximity and triggering personalized content on screens or apps. Attendees can exchange digital business cards, unlock exclusive presentations, or interact with exhibitor booths dynamically.
Immersive Experiences – Interactive & Responsive Environments
By integrating with media servers, Aura T1 tags can trigger visual effects, lighting changes, or soundscapes based on visitor movement and proximity. This allows for deeply personalized and evolving experiences in museums, art installations, and immersive storytelling environments.
Use Cases
Live Entertainment – Enhancing the Narrative
At concerts, festivals, sporting events, or theater shows, Aura T1 tags enable real-time audience interaction, deepening engagement with the performance. They can trigger unique audio experiences, deliver personalised messages, or sync with storytelling elements, allowing each attendee to become part of the unfolding narrative in new and immersive ways.
Brand Activations – Personalized & Reactive Installations
Brands can create interactive retail and promotional experiences by using Aura T1 tags to trigger content on displays, reveal product information, or unlock rewards based on customer engagement. This adds a layer of gamification and personal connection to marketing campaigns.
OUR VISION
we envision a world where technology enhances human connection rather than replacing it
We believe that live experiences should be more interactive, immersive, and memorable. By seamlessly blending the physical and digital, we empower fans, brands, and artists to create meaningful connections that last beyond a single event. Our mission is to revolutionise audience engagement through sustainable innovation, smart interactions, and a platform that transforms passive spectators into active participants.
Our Connected Products
AURA T1 - Smart Tag
Aura’s interactive experience is powered by the Aura T1 Smart Tag—a compact, high-performance device designed to be worn in a pocket, clipped to clothing, or worn around the neck. Each Smart Tag features a unique ID that can be linked to a visitor’s profile, associating it with preferences, contact details, or other relevant data such as email and address. The Smart Tag detects proximity to other Aura devices, including other Tags, and transmits real-time interaction data to base stations or gateways. This enables a seamless, live representation of physical interactions between people, places, spaces, and connected objects, allowing for personalized and data-driven experiences.
AURA G1 - Celular Gateway
The Aura G1 Gateway is a powerful device that seamlessly transmits physical interaction data to the Aura Cloud via cellular, Wi-Fi, or Ethernet connections. Once in the cloud, this data is processed to generate valuable insights for our clients and is accessible through a REST API.
Once interaction data is in the cloud, the possibilities are endless—from personalised content and dynamic crowd engagement to advanced analytics and deeper audience insights, Aura enables innovative, data-driven experiences like never before.
AURA B1 - USB Basestation
Our USB Gateway detects nearby Aura Smart Tags, measures their proximity, and transmits this data via a serial connection. This allows designers to seamlessly integrate Aura's interactive capabilities into a wide range of digital experiences—from personalizing on-screen content at trade fairs to enabling intimate interactions in immersive environments. Additionally, this real-time physical interaction data can be logged, providing valuable insights, such as the duration of visitor engagement with a specific exhibit.